BIC Intensity

New Product Launch: Brand Identity | Brand Packaging | Brand Activation

OVERVIEW

BIC was looking to appeal to the emerging creator economy and launch a line of high-pigment pens and markers. milk* tapped into the consumer insight and the potential that happens when you unplug from your digital devices and let your creativity flow. You can’t help but smile when seeing the joyful intent and color scheme of our dynamic product packaging, merchandising, and supporting activation. This was as fun as it looks!