Humphreys Witch Hazel

Integrated Campaign: Social | Video Content | POS | Amazon Store

OVERVIEW

Humphreys, a premium witch hazel-based skincare line, was looking to appeal to a younger audience seeking organic products. With the promise of natural effectiveness derived from the wild, milk* created a whimsical, imaginative world — perfect for exploration and discovery.

HIGHLIGHTS

  • Launched the cross-channel “Finding Humphreys” campaign

  • Animated eye-catching, short-form video content

  • Created a custom content strategy with seasonal relevancy

  • Developed high-impact displays and LTO gift sets

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