When the Creator Becomes the Creator
In the rapidly changing marketing and advertising landscape during the age of social media and the influencer, a person’s name and likeness has more weight as a selling point for a product than ever before.
In the last few years in particular, we have seen an increase in brands started up by influencers, who subsequently can use their massive internet followings to promote and sell their products to their fans.
The World According to Chaos Packaging
You’re walking into your local supermarket on Sunday night for your weekly grocery run that you’ve done so many times before. You know exactly what you need, because it’s exactly what you get every time. The muzak is playing. The overhead lights are yellow and humming. Shoppers on their own mission pass you with their carts.
As you head down the coffee aisle, making a beeline straight towards your usual bag – What? What the…are those…VHS tapes??? What year is it???
Nope, it’s coffee. It’s 2024 – and you’re living in world of “Chaos Packaging” (and yes that’s a real example, by Process).
Trust Me, The Beer Doesn’t Taste Better
Have you ever bought a product based solely on its unique packaging or a clever commercial you wished you had thought of? I once fell victim to a brand I never thought I would… Miller Lite.