Corona Hard Seltzer with a Twist
When it comes to food and beverage, what better way to advertise your new product than to offer it to your customers for free? There’s a catch, though… and if you didn’t pay attention in high school Spanish then you might be in trouble. Nothing beats a Corona with a lime, but following the spiked seltzer craze over the past decade, they decided to jump in the deep end with their brand-new Hard Seltzer Limonada.
“The Best Men Can Be”
If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad aimed to take their age-old slogan—“the best a man can get”—and twist it to fit progressive social causes—“the best men can be.”
Forget the Product, Give Us the History
I never knew I could love a motorcycle ad until I saw these powerful ones by Harley Davidson based out of the Czech Republic.
Restless Wanderlust and Vintage Travel Ads
We just spent a substantial amount of time hiding in our homes due to the lockdown and social distancing. Saying that time was “tough” is an understatement, but it did reveal some silver linings—one of them being our increased gratitude and appreciation for traveling. Being locked away against our own will made us realize how much we love exploring new places, near or far, and the privilege of being able to do that.
Trust Me, The Beer Doesn’t Taste Better
Have you ever bought a product based solely on its unique packaging or a clever commercial you wished you had thought of? I once fell victim to a brand I never thought I would… Miller Lite.
“The World May Never Know”
Admit it, Tootsie Rolls probably didn’t rank very high on your “favorite candy” list as a kid. In fact, you found the massive cluster of them at the bottom of your Halloween candy basket slightly disappointing. Tootsie Pops, on the other hand, were a step up. And with advertising like this, how could you not love them?
Chickens Can Take Selfies Now?
Texas-based egg company, Vital Farms, takes a “no BS” approach in their new ad campaign from agency Preacher. It’s called “Hens Behind the Lens,” and it features a pressure-sensor camera in their farm’s pasture which allows the chickens to literally take selfies with every peck on the sensor.
Holiday Season Ads: Upgraded
It’s that time of year again—holiday shopping ads flood our mailbox, pop up on our social media, and stream endlessly on commercial breaks. While some of those big brand advertisements can feel inauthentic, materialistic, and profit-focused, Etsy’s “Give More than a Gift” campaign does just the opposite.
Jack Sisterhenm’s “The State and its Affairs”
In honor of Women’s History Month, we’re spotlighting our creative director, Jack Sisterhenm, for his new piece entitled “The state and its affairs.” His work depicts a collage of headline court cases dating back 200 years in American history.