A Man’s Best Friend Turns Family
In March of 2020, when the COVID-19 pandemic forced the entire planet to socially distance and stay at home, familiar furry friends living in millions of households gradually earned their spot at the dinner table with the rest of the family.
Is the Extinction of Movie Theaters Soon Inevitable?
Earlier this week as Cineworld – owner of Regal Cinemas – announced that they are considering filing for bankruptcy, AMC Entertainment stock plummeted roughly 40%. With these reports, the continuing trend of economic decline in the movie & entertainment industry became even more apparent as we continue to immerse ourselves in the rapid rise of online streaming.
Restless Wanderlust and Vintage Travel Ads
We just spent a substantial amount of time hiding in our homes due to the lockdown and social distancing. Saying that time was “tough” is an understatement, but it did reveal some silver linings—one of them being our increased gratitude and appreciation for traveling. Being locked away against our own will made us realize how much we love exploring new places, near or far, and the privilege of being able to do that.
How the Pandemic Impacted Consumer Behavior
The understatement of the year—the pandemic has changed the world as we know it. It’s no secret. You know it, I know it, and brands know it, too. In order to brave the storm of the pandemic, brands have had to change their tune in order to cater to the everchanging nature of consumer attitudes.
Kindergarten Enrollment Trend 2020
Some of the most fundamental lessons learned in pre-K or kindergarten reside in social interactions. However, with a pandemic causing social distancing and restrictions, allowing kindergarteners to learn how to share a toy or wait their turn in line virtually became a challenge. As a result, over the past year, parents may have questioned the value of sending their children to an online school.
Back To School Spending Increase
Whether it is the excitement of getting out of the house back to somewhat normalcy or whatever the explanation may be, the National Retail Federation estimates that the “total back-to-school spending is expected to reach a record of $37.1 billion.”
Pandemic Pets
To stay busy during quarantine, we saw a spike in trends such as TikTok dances, tie-dye kits and bread baking. However, the quarantine puppy (or pet) is one trend, in particular, that remains pertinent to this day.
Zoom Game Night
Hellooo, can you guys hear me?
Can you see my screen? (*queue wrong browser screen shared)
Nice to meet you virtually!
From meetings to office happy hours and family gatherings, as Zoom took off within the last year, many found themselves all too familiar with the platform.
IOC Campaign #Strongertogether For 2021 Olympics
With speculation over the safety and possibility of holding the 2021 Tokyo Olympics this summer, the International Olympic Committee (IOC) needed to find a way to garner support for the highly anticipated games. In response, they released the #StrongerTogether campaign to remind the world of the inspiration that comes every four years at the Olympic games.
Looking to Watch the Olympic Games? NBC Has You Covered
After over a year of hardships, loss and most importantly, rebuilding, the Tokyo Olympics will be held this summer 2021. However, this year the games will look a little different as fans and spectators from other nations will not be attending in person. While the world is trying its best to return to a cross between the “old normal” and “new normal,” who can blame the Olympics for making this decision in hopes of continuing to move forward?
Social Media’s Role in Helping Covid in India
According to The New York Times, social media has been a “godsend” in helping spread awareness of the alarmingly high coronavirus infection rates spreading throughout the country.
Teacher Appreciation Food Deals
After a year of adjusting to hybrid or fully remote classes, America’s teachers have proven themselves to be the underdogs of the pandemic. So, restaurants across the country are making this year’s Teachers Appreciation Week particularly special by offering free food and discounts.
College Graduation During a Pandemic
In the coming weeks, America’s Class of 2021 will be graduating in what has been the second year impacted by the pandemic. Although how to effectively and safely conduct a ceremony is considered differently per state, the Center for Disease Control (CDC) still recommends against large crowds and gatherings.
Creative Trends in 2021
With each new year comes new visions in the artistic realm. Art and design elements in 2021 seem to offer a refreshing glimpse of 2020’s hardships. Several themes can be identified in 2021’s current creative trends.
The Role of Marketing in Vaccine Development & Distribution
The ability to effectively communicate to a mass audience is just as vital for the survival of the health industry as it is the advertising/marketing/PR industry– if not more, when considering the importance of spreading awareness about certain diseases and health trends.
Traveling Post Covid: What to Expect
We’re three months into 2021 and beyond ready to start vacationing again. As the travel industry is among the hardest hit due to the coronavirus pandemic, airlines, travel agencies, and hotels have already seen drastic changes as more countries are willing to let Americans in.