The World According to Chaos Packaging
You’re walking into your local supermarket on Sunday night for your weekly grocery run that you’ve done so many times before. You know exactly what you need, because it’s exactly what you get every time. The muzak is playing. The overhead lights are yellow and humming. Shoppers on their own mission pass you with their carts.
As you head down the coffee aisle, making a beeline straight towards your usual bag – What? What the…are those…VHS tapes??? What year is it???
Nope, it’s coffee. It’s 2024 – and you’re living in world of “Chaos Packaging” (and yes that’s a real example, by Process).
Corona Hard Seltzer with a Twist
When it comes to food and beverage, what better way to advertise your new product than to offer it to your customers for free? There’s a catch, though… and if you didn’t pay attention in high school Spanish then you might be in trouble. Nothing beats a Corona with a lime, but following the spiked seltzer craze over the past decade, they decided to jump in the deep end with their brand-new Hard Seltzer Limonada.
Trust Me, The Beer Doesn’t Taste Better
Have you ever bought a product based solely on its unique packaging or a clever commercial you wished you had thought of? I once fell victim to a brand I never thought I would… Miller Lite.