Embracing the Future: AI’s Transformative Role in Marketing
Artificial Intelligence (AI) has rapidly transformed from a futuristic concept to a vital tool driving innovation across various industries, including marketing. In recent years, AI has emerged as a game-changer for businesses seeking to enhance efficiency, personalize customer experiences, and optimize marketing strategies.
The Shroom Boom
The mushroom industry is booming and is projected to be worth a whopping $19.33 billion by 2030, according to Allied Market Research. This growth is being driven by a number of factors, including; Increasing popularity of mushrooms in pharmaceutical, nutraceutical, and dietary supplement industries, a growing consumer interest in health and wellness products, and consumer demand for plant-based and alternative food products.
Is Alcohol Losing Its Fizz? The Trend That Could Reshape How We Connect
While dealing with the stress and isolation of the world-stopping pandemic, some not-so-surprising habits reared their ugly little heads – most notoriously, the knack we humans have for seeking and finding solace in booze. More and more of COVID-19’s residual effects have permanently shifted our culture. But is there an upside?
How Content Scores Big With America’s Soccer Revoltion
With the universally-loved TV series Ted Lasso and the rippling news of actors Ryan Reynold’s and Rob McElhenney’s purchase of Welsh football team Wrexham (and the documentary that came with it), “soccer awareness” in the United States may be at an all-time high.
U.S. History Test Scores Are Down In Schools - And Who Is To Blame?
The past, present, and future. These are all things that history can tell, along with improving your memory, knowledge in civics, and critical thinking – but unfortunately, National test scores are telling us that kids in the US don’t remember it!
Is the Extinction of Movie Theaters Soon Inevitable?
Earlier this week as Cineworld – owner of Regal Cinemas – announced that they are considering filing for bankruptcy, AMC Entertainment stock plummeted roughly 40%. With these reports, the continuing trend of economic decline in the movie & entertainment industry became even more apparent as we continue to immerse ourselves in the rapid rise of online streaming.
Corona Hard Seltzer with a Twist
When it comes to food and beverage, what better way to advertise your new product than to offer it to your customers for free? There’s a catch, though… and if you didn’t pay attention in high school Spanish then you might be in trouble. Nothing beats a Corona with a lime, but following the spiked seltzer craze over the past decade, they decided to jump in the deep end with their brand-new Hard Seltzer Limonada.
How the Pandemic Impacted Consumer Behavior
The understatement of the year—the pandemic has changed the world as we know it. It’s no secret. You know it, I know it, and brands know it, too. In order to brave the storm of the pandemic, brands have had to change their tune in order to cater to the everchanging nature of consumer attitudes.
Kindergarten Enrollment Trend 2020
Some of the most fundamental lessons learned in pre-K or kindergarten reside in social interactions. However, with a pandemic causing social distancing and restrictions, allowing kindergarteners to learn how to share a toy or wait their turn in line virtually became a challenge. As a result, over the past year, parents may have questioned the value of sending their children to an online school.
Back To School Spending Increase
Whether it is the excitement of getting out of the house back to somewhat normalcy or whatever the explanation may be, the National Retail Federation estimates that the “total back-to-school spending is expected to reach a record of $37.1 billion.”
Zoom Game Night
Hellooo, can you guys hear me?
Can you see my screen? (*queue wrong browser screen shared)
Nice to meet you virtually!
From meetings to office happy hours and family gatherings, as Zoom took off within the last year, many found themselves all too familiar with the platform.
Electric Motor Vehicle Market Is Expanding
More and more automotive manufacturers are adding electric vehicles to their inventory. A record number of pure electric vehicle models are expected to surface by the end of 2024. As technology, in several facets within society, is decreasing in price as it becomes more expected and therefore more accessible, electric vehicles are likewise becoming more affordable.
The Evolution of Jeans
As denim makes a roaring comeback following a year of loungewear and sweatpants, people are finally putting their skinny jeans to rest. As we begin a “new denim cycle,” as coined by Levi’s CEO, there is an increased want for bootcut, straight, and cigarette-legged jeans. Even low-rise fit, a look particularly triggering to the millennial generation, is overshadowing the high-waisted style, which has been popular for years.
Social Media’s Role in Helping Covid in India
According to The New York Times, social media has been a “godsend” in helping spread awareness of the alarmingly high coronavirus infection rates spreading throughout the country.
Gen Z’s Impact on the Fashion Industry
Fashion styles from the 1990s have heavily influenced the way Gen Z, or the “Zoomers,” are dressing. With the help of social media apps such as Tik Tok and Instagram, different ideas on how to style different pieces, and outfit inspiration, can be quickly disseminated and readapted per each new viewer.
Creative Trends in 2021
With each new year comes new visions in the artistic realm. Art and design elements in 2021 seem to offer a refreshing glimpse of 2020’s hardships. Several themes can be identified in 2021’s current creative trends.
Traveling Post Covid: What to Expect
We’re three months into 2021 and beyond ready to start vacationing again. As the travel industry is among the hardest hit due to the coronavirus pandemic, airlines, travel agencies, and hotels have already seen drastic changes as more countries are willing to let Americans in.
Ethical Brands are Coming Together to Raise Awareness About the Fast Fashion Industry
Perhaps one of the most beneficial aspects of social media is how information can be disseminated about a certain person, place, or thing in the matter of seconds. This can quickly become a company’s PR crisis, however, when they are exposed for their wrongdoings.
Fashion Brands to Keep an Eye Out for in 2021
Loungewear, cottagecore, and athleisure are expected to rule the 2021 fashion scene, likely as a byproduct of the coronavirus pandemic lockdowns– people really took sweatpants, workout clothing, and DIY tie-dyed hoodies and made it fashion.