“The Best Men Can Be”

If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad aimed to take their age-old slogan—“the best a man can get”—and twist it to fit progressive social causes—“the best men can be.”