Creative Trends in 2021
With each new year comes new visions in the artistic realm. Art and design elements in 2021 seem to offer a refreshing glimpse of 2020’s hardships. Several themes can be identified in 2021’s current creative trends.
Inclusion in the Advertising Industry
The Alliance for Inclusive and Multicultural Marketing (AIMM), a sector within the Association of National Advertisers (ANA), is working closely with agencies to increase multicultural marketing efforts in order to better appeal to larger, more diverse consumer bases.
The Role of Marketing in Vaccine Development & Distribution
The ability to effectively communicate to a mass audience is just as vital for the survival of the health industry as it is the advertising/marketing/PR industry– if not more, when considering the importance of spreading awareness about certain diseases and health trends.
Traveling Post Covid: What to Expect
We’re three months into 2021 and beyond ready to start vacationing again. As the travel industry is among the hardest hit due to the coronavirus pandemic, airlines, travel agencies, and hotels have already seen drastic changes as more countries are willing to let Americans in.
Jack Sisterhenm’s “The State and its Affairs”
In honor of Women’s History Month, we’re spotlighting our creative director, Jack Sisterhenm, for his new piece entitled “The state and its affairs.” His work depicts a collage of headline court cases dating back 200 years in American history.
Luxury Fashion Brands Respond to Activism
Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly.
Ethical Brands are Coming Together to Raise Awareness About the Fast Fashion Industry
Perhaps one of the most beneficial aspects of social media is how information can be disseminated about a certain person, place, or thing in the matter of seconds. This can quickly become a company’s PR crisis, however, when they are exposed for their wrongdoings.
Companies Step Forward After Attack on United States Capitol
In considering the divisiveness of America’s current political realm, social conversations about politics can either be a light-hearted discussion– or, if the involved parties disagree, they could have the potential to cause irreparable damage to families, spouses, and friendships. Businesses have picked up on this: following the storming of the US Capitol Building on January 6, huge American companies (JP Morgan, Goldman Sachs, Citigroup) have since halted their donations to both Democratic and Republican parties.
Fashion Brands to Keep an Eye Out for in 2021
Loungewear, cottagecore, and athleisure are expected to rule the 2021 fashion scene, likely as a byproduct of the coronavirus pandemic lockdowns– people really took sweatpants, workout clothing, and DIY tie-dyed hoodies and made it fashion.