Musicians Connect with Fans on Threads
Earlier this month, Meta dropped their latest app on the market, called Threads. Dubbed a “Twitter Killer” by CNN, Threads revolves largely around text-based posts, while allowing photo and video as attachments. Screaming in popularity, the app gained 100 million users in less than two weeks.
U.S. History Test Scores Are Down In Schools - And Who Is To Blame?
The past, present, and future. These are all things that history can tell, along with improving your memory, knowledge in civics, and critical thinking – but unfortunately, National test scores are telling us that kids in the US don’t remember it!
Post-Concert Amnesia?
On June 1, the BBC reported that Taylor Swift fans have been experience what they called “post-concert amnesia” – and psychologist believe it’s real! After shows on her Eras Tour, tons of Swifties took it to social media to share their stories of guilt in not remembering moments of the show. According to Dr. Michelle Phillips, a music psychologist, when fans are so excited and immersed in the show performance, they are unable to process their experience properly.
Wholesome As It Gets: “Sono” The Seal Pup
In a world full of chaos and carnage, alas we have some good news – Sono the seal pup has been born. The Maritime Aquarium – a longtime staple of South Norwalk (where Sono gets his name from) and Fairfield County culture since 1988 – announced in a press release on May 1 that a male harbor seal pup was born at their facility on April 5 at 11:36 PM, and that both the pup and mom, Gracie, were doing well and receiving excellent care from the Aquarium staff.
Change Your Mind About Your Morning Commute
Four Fairfield County highways ranked in the Top 10 of “Most Congested Corridors in the United States” according to a study by INRIX, a transportation data company. With I-95 South from the Sherwood Island Connector in Westport to Indian Field Road in Greenwich ranking as the #1 “Most Congested Corridor” in the country – beating out major highways in LA, Chicago, and New York City – heavy traffic is something most people despise, but it may have an upside.
Live Nation and Ticketmaster’s Toxic Relationship With America
In November of 2022, the internet erupted in a frenzy as millions of “Swifties” became enraged for being shut out of ticket purchases for Taylor Swift’s upcoming tour – with prices reaching $499 face value, and an astronomical $28,000 resale price. Unsurprisingly to many, that actually is a common occurrence, thanks to Ticketmaster – and in recent years, it’s a problem that has seemingly only gotten worse.
Pointsbet and Drew Brees’s Shocking Marketing Stunt Backfires
On the morning of December 2, former New Orleans Saints quarterback and NFL legend Drew Brees was killed in a lightning strike during a commercial shoot in Venezuela for a sports gambling app. Or so we thought.
How On is Running Up the Shoe Industry Mountain
When you think of athletic footwear industry giants, a few brands immediately come to mind: Nike, Adidas, Reebok, Asics, New Balance…but have you ever heard of On?
A Man’s Best Friend Turns Family
In March of 2020, when the COVID-19 pandemic forced the entire planet to socially distance and stay at home, familiar furry friends living in millions of households gradually earned their spot at the dinner table with the rest of the family.
Is the Extinction of Movie Theaters Soon Inevitable?
Earlier this week as Cineworld – owner of Regal Cinemas – announced that they are considering filing for bankruptcy, AMC Entertainment stock plummeted roughly 40%. With these reports, the continuing trend of economic decline in the movie & entertainment industry became even more apparent as we continue to immerse ourselves in the rapid rise of online streaming.
Lock It Up
28—that’s the number of school shootings we’ve had in the U.S. in 2021 alone. The most recent school shooting at Oxford High School in Michigan on November 30th sadly comes with little surprise and demands the attention of the nation when confronting the divisive topic of gun violence in the U.S.
Break Me Off a Piece of That…
Once upon a time, JetBlue offered a new direct flight from NYC to Palm Springs. There are plenty of ways to advertise this, right? Wrong. JetBlue took “thinking outside the box” to a new level when they dropped massive blocks of ice into Manhattan.
Corona Hard Seltzer with a Twist
When it comes to food and beverage, what better way to advertise your new product than to offer it to your customers for free? There’s a catch, though… and if you didn’t pay attention in high school Spanish then you might be in trouble. Nothing beats a Corona with a lime, but following the spiked seltzer craze over the past decade, they decided to jump in the deep end with their brand-new Hard Seltzer Limonada.
“The Best Men Can Be”
If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad aimed to take their age-old slogan—“the best a man can get”—and twist it to fit progressive social causes—“the best men can be.”
Forget the Product, Give Us the History
I never knew I could love a motorcycle ad until I saw these powerful ones by Harley Davidson based out of the Czech Republic.
And Just Like That… *Spoiler Alert: Sex and The City Reboot*
For those of us that shamelessly indulged in the masterpiece that is Sex and the City, most of us were thrilled to hear that the show was coming back for round 2 seventeen years after the original series concluded.
Restless Wanderlust and Vintage Travel Ads
We just spent a substantial amount of time hiding in our homes due to the lockdown and social distancing. Saying that time was “tough” is an understatement, but it did reveal some silver linings—one of them being our increased gratitude and appreciation for traveling. Being locked away against our own will made us realize how much we love exploring new places, near or far, and the privilege of being able to do that.
Trust Me, The Beer Doesn’t Taste Better
Have you ever bought a product based solely on its unique packaging or a clever commercial you wished you had thought of? I once fell victim to a brand I never thought I would… Miller Lite.
“The World May Never Know”
Admit it, Tootsie Rolls probably didn’t rank very high on your “favorite candy” list as a kid. In fact, you found the massive cluster of them at the bottom of your Halloween candy basket slightly disappointing. Tootsie Pops, on the other hand, were a step up. And with advertising like this, how could you not love them?
A Case Study on Nostalgic Advertising: Chili’s
Chili’s restaurant was never something to write home about but it is the epitome of consistency and comfort. You know what to expect when you walk into a Chili’s, and until this moment, you probably thought you had their brand all figured out.