Pantone Color of the Year: What it Means for Design in 2025
For 2025, Pantone’s winner is Mocha Mousse. Laurie Pressman, Executive Director of Pantone’s Color Institute, had this to say on the selection: “Underpinned by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspiration and luxe.”
From Yard Signs to the Digital Age: How Multimedia Has Transformed Political Advertising
The United States has had a long, long history of political advertising with roots that date back to the 1860s. Believe it or not, prior to this era, it was considered inappropriate for politicians to ask people to vote for them.
They did not travel on a campaign trail. They did not spew slander at other candidates from behind a podium. They did not debate in front of massive audiences. Instead, any type of advertising and marketing was left up to the people.
Marketing The Paris 2024 Olympics: A Masterclass in Branding and Engagement
As the world eagerly anticipates the Paris 2024 Olympics, the event’s marketing campaign has become a focal point of discussion. With the goal of creating a truly memorable and impactful Games, the organizers have rolled out an innovative and multifaceted marketing strategy that highlights Paris’s unique charm, emphasizes sustainability, and engages a global audience.
The Unveiling of the Las Vegas Sphere
The entertainment venue of the future has arrived.
On September 29th, the iconic Irish rock band U2 played the debut concert of not a new theater, concert hall, or stadium – but a sphere.
After five years of planning and construction after the Madison Square Garden Company’s initial announcement, the ground-breaking and mind-boggling Sphere officially opened in Las Vegas, and people are losing their minds over it.
Pointsbet and Drew Brees’s Shocking Marketing Stunt Backfires
On the morning of December 2, former New Orleans Saints quarterback and NFL legend Drew Brees was killed in a lightning strike during a commercial shoot in Venezuela for a sports gambling app. Or so we thought.
Break Me Off a Piece of That…
Once upon a time, JetBlue offered a new direct flight from NYC to Palm Springs. There are plenty of ways to advertise this, right? Wrong. JetBlue took “thinking outside the box” to a new level when they dropped massive blocks of ice into Manhattan.
Corona Hard Seltzer with a Twist
When it comes to food and beverage, what better way to advertise your new product than to offer it to your customers for free? There’s a catch, though… and if you didn’t pay attention in high school Spanish then you might be in trouble. Nothing beats a Corona with a lime, but following the spiked seltzer craze over the past decade, they decided to jump in the deep end with their brand-new Hard Seltzer Limonada.
“The Best Men Can Be”
If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad aimed to take their age-old slogan—“the best a man can get”—and twist it to fit progressive social causes—“the best men can be.”
Forget the Product, Give Us the History
I never knew I could love a motorcycle ad until I saw these powerful ones by Harley Davidson based out of the Czech Republic.
And Just Like That… *Spoiler Alert: Sex and The City Reboot*
For those of us that shamelessly indulged in the masterpiece that is Sex and the City, most of us were thrilled to hear that the show was coming back for round 2 seventeen years after the original series concluded.
Trust Me, The Beer Doesn’t Taste Better
Have you ever bought a product based solely on its unique packaging or a clever commercial you wished you had thought of? I once fell victim to a brand I never thought I would… Miller Lite.
“The World May Never Know”
Admit it, Tootsie Rolls probably didn’t rank very high on your “favorite candy” list as a kid. In fact, you found the massive cluster of them at the bottom of your Halloween candy basket slightly disappointing. Tootsie Pops, on the other hand, were a step up. And with advertising like this, how could you not love them?
A Case Study on Nostalgic Advertising: Chili’s
Chili’s restaurant was never something to write home about but it is the epitome of consistency and comfort. You know what to expect when you walk into a Chili’s, and until this moment, you probably thought you had their brand all figured out.
The Era of the Don Drapers
If you’ve seen AMC’s Mad Men, you’ve probably wondered how to get a job in advertising—STAT. All jokes aside, the series paints a picture of advertising on Madison Avenue in the 1960’s complete with groundbreaking creative pitches, luxurious client dinners, and never-ending happy hours (seriously, all day long). It was a time when creative executives reigned supreme and the copy machine was considered a breakthrough piece of technology.
Chickens Can Take Selfies Now?
Texas-based egg company, Vital Farms, takes a “no BS” approach in their new ad campaign from agency Preacher. It’s called “Hens Behind the Lens,” and it features a pressure-sensor camera in their farm’s pasture which allows the chickens to literally take selfies with every peck on the sensor.
How the Pandemic Impacted Consumer Behavior
The understatement of the year—the pandemic has changed the world as we know it. It’s no secret. You know it, I know it, and brands know it, too. In order to brave the storm of the pandemic, brands have had to change their tune in order to cater to the everchanging nature of consumer attitudes.
Holiday Season Ads: Upgraded
It’s that time of year again—holiday shopping ads flood our mailbox, pop up on our social media, and stream endlessly on commercial breaks. While some of those big brand advertisements can feel inauthentic, materialistic, and profit-focused, Etsy’s “Give More than a Gift” campaign does just the opposite.
IOC Campaign #Strongertogether For 2021 Olympics
With speculation over the safety and possibility of holding the 2021 Tokyo Olympics this summer, the International Olympic Committee (IOC) needed to find a way to garner support for the highly anticipated games. In response, they released the #StrongerTogether campaign to remind the world of the inspiration that comes every four years at the Olympic games.
The Role of Marketing in Vaccine Development & Distribution
The ability to effectively communicate to a mass audience is just as vital for the survival of the health industry as it is the advertising/marketing/PR industry– if not more, when considering the importance of spreading awareness about certain diseases and health trends.
Luxury Fashion Brands Respond to Activism
Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly.