Marketing The Paris 2024 Olympics: A Masterclass in Branding and Engagement
As the world eagerly anticipates the Paris 2024 Olympics, the event’s marketing campaign has become a focal point of discussion. With the goal of creating a truly memorable and impactful Games, the organizers have rolled out an innovative and multifaceted marketing strategy that highlights Paris’s unique charm, emphasizes sustainability, and engages a global audience.
Embracing the Future: AI’s Transformative Role in Marketing
Artificial Intelligence (AI) has rapidly transformed from a futuristic concept to a vital tool driving innovation across various industries, including marketing. In recent years, AI has emerged as a game-changer for businesses seeking to enhance efficiency, personalize customer experiences, and optimize marketing strategies.
Kanye West’s “Unconventional” Super Bowl Ad Brings in Almost $20 Million
According to NPR, the cost to purchase a 30-second advertisement spot for the 2024 Super Bowl was a hefty $7 million dollars – $233,333.33 dollars per second. With this year’s viewership during the Chiefs vs. 49ers matchup drawing a whopping 127.3 million according to Nielson – the largest TV audience of all time (potentially thanks to the Swifties) – what a time for a business to attempt to boost sales with a marketing campaign. For rapper and entrepreneur Kanye West, he capitalized.
Pointsbet and Drew Brees’s Shocking Marketing Stunt Backfires
On the morning of December 2, former New Orleans Saints quarterback and NFL legend Drew Brees was killed in a lightning strike during a commercial shoot in Venezuela for a sports gambling app. Or so we thought.
Break Me Off a Piece of That…
Once upon a time, JetBlue offered a new direct flight from NYC to Palm Springs. There are plenty of ways to advertise this, right? Wrong. JetBlue took “thinking outside the box” to a new level when they dropped massive blocks of ice into Manhattan.
“The Best Men Can Be”
If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad aimed to take their age-old slogan—“the best a man can get”—and twist it to fit progressive social causes—“the best men can be.”
And Just Like That… *Spoiler Alert: Sex and The City Reboot*
For those of us that shamelessly indulged in the masterpiece that is Sex and the City, most of us were thrilled to hear that the show was coming back for round 2 seventeen years after the original series concluded.
Trust Me, The Beer Doesn’t Taste Better
Have you ever bought a product based solely on its unique packaging or a clever commercial you wished you had thought of? I once fell victim to a brand I never thought I would… Miller Lite.
“The World May Never Know”
Admit it, Tootsie Rolls probably didn’t rank very high on your “favorite candy” list as a kid. In fact, you found the massive cluster of them at the bottom of your Halloween candy basket slightly disappointing. Tootsie Pops, on the other hand, were a step up. And with advertising like this, how could you not love them?
How the Pandemic Impacted Consumer Behavior
The understatement of the year—the pandemic has changed the world as we know it. It’s no secret. You know it, I know it, and brands know it, too. In order to brave the storm of the pandemic, brands have had to change their tune in order to cater to the everchanging nature of consumer attitudes.
Holiday Season Ads: Upgraded
It’s that time of year again—holiday shopping ads flood our mailbox, pop up on our social media, and stream endlessly on commercial breaks. While some of those big brand advertisements can feel inauthentic, materialistic, and profit-focused, Etsy’s “Give More than a Gift” campaign does just the opposite.
IOC Campaign #Strongertogether For 2021 Olympics
With speculation over the safety and possibility of holding the 2021 Tokyo Olympics this summer, the International Olympic Committee (IOC) needed to find a way to garner support for the highly anticipated games. In response, they released the #StrongerTogether campaign to remind the world of the inspiration that comes every four years at the Olympic games.
The Role of Marketing in Vaccine Development & Distribution
The ability to effectively communicate to a mass audience is just as vital for the survival of the health industry as it is the advertising/marketing/PR industry– if not more, when considering the importance of spreading awareness about certain diseases and health trends.
Luxury Fashion Brands Respond to Activism
Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly.